Taylor Swift's Eras Tour creates economic boom

5/12/2024 6:04

        After more than 150 shows across five continents over nearly two years, the global phenomenon that is Taylor Swift's Eras Tour is coming to an end, creating such an economic boom that even the U.S. Federal Reserve took note.
        "There is no simple way to encapsulate the effects of Swift's decision to put on a 3.5-hour concert, showcasing 44 songs representing 10 different 'eras' of her career -- a feat she kicked off in March 2023 and will end Sunday in Vancouver, Canada," reported The Associated Press on Wednesday. "The tour shattered sales and attendance records."
        The U.S. pop singer kicked off the Eras tour in Glendale, Arizona, the first of many sold-out stadiums as the tour progressed first in the United States and later into South America, Asia, the United Kingdom and Canada, according to the report.
        By the end of 2023, it had become the first tour to ever gross over 1 billion U.S. dollars and saw hundreds of millions of dollars spent on merchandise. She is likely to bring in over 2 billion dollars by the time the tour wraps on Dec. 8, said concert trade publication Pollstar.
        Throughout the tour, Swift was named Time Magazine's Person of the Year. Apple Music named her its artist of the year and Spotify revealed she was 2023's most streamed artist globally. She dropped a box office-topping concert film and helped send NFL viewership skyrocketing. Toward the end of the tour, she released a coffee table book, the report said.