Korean Air launches new branding after $1.3 billion Asiana acquisition

11/3/2025 19:43

Korean Air on Tuesday launched new aircraft livery and corporate branding that will be introduced across the company as it combines with South Korean rival Asiana Airlines to become one of Asia's biggest carriers.



South Korea's largest airline in December completed a $1.3 billion acquisition of two-thirds of Asiana, which will be run as a subsidiary until Jan. 1 2027, when it will integrate under the Korean Air name and corporate identity.



Korean Air planes will now sport the word "Korean", instead of "Korean Air", in a larger, modernised, simplified dark blue font, and the top half of the fuselage will be painted light blue, with a new metallic effect.