EU Lays Out Guidelines on Misuse of AI by Employers, Websites and Police

5/2/2025 6:17

Employers will be banned from using artificial intelligence to track their staff's emotions and websites will not be allowed to use it to trick users into spending money under EU AI guidelines announced on Tuesday.



The guidelines from the European Commission come as companies grapple with the complexity and cost of complying with the world's first legislation on the use of the technology.



The Artificial Intelligence Act, binding since last year, will be fully applicable on Aug. 2, 2026, with certain provisions kicking in earlier, such as the ban on certain practices from Feb. 2 this year.



"The ambition is to provide legal certainty for those who provide or deploy the artificial intelligence systems on the European market, also for the market surveillance authorities. The guidelines are not legally binding," a Commission official told reporters.