Amid the luxuries, this year's Oscars gift bags includes skincare products

28/2/2025 6:24

This year's Oscars swag

bags are replete with luxury skincare products, film-inspired

merchandise and five-star vacations.



One element will be a little different, though. The same

year that Los Angeles suffered devastating wildfires that ripped

through suburban neighborhoods, recipients will get a one-year

membership to Bright Harbor, a disaster recovery service that

helps survivors navigate what happens next.



As well as the personal membership, each nominee will

receive 10 further memberships "that they can gift freely to

friends, family, neighbors, even fans who might have lost their

home in the LA fire," said Lash Fary, founder of Distinctive

Assets, the company behind the gift bags.



For the 23rd year the Los Angeles-based entertainment

marketing company will deliver its "Everyone Wins" Nominee Gift

Bags, worth over $200,000 each, to 25 top acting and directing

nominees. The gifts are curated independently of the Academy

that organizes Sunday night's Oscars.



Other highlights of this year's bags include a private

in-home show from a local magician, a DNA kit that comes with a

deep dive into the nominee's history with a genealogist, and a

coat for a pet dog recycled from designer clothing.



"This is California and this is a stressful week for a lot

of these folks. So we've got four different cannabis options for

them," added Fary, pointing to rose gold vape pens, gummies,

pre-rolls and THC-infused margaritas.



The majority of the nominees will inevitably miss out on the

coveted Oscar statue but they can console themselves by choosing

between vacations at a Maldives villa, a Sri Lankan wellness

resort, or a five-star Barcelona hotel.



As well as brightening the day of the A-listers, the bags

also serve as a platform to promote small businesses,

minority-owned brands and companies that give back to the

community, Distinctive Assets says.