Meta to use public posts, AI interactions to train models in EU

15/4/2025 14:41

Meta Platforms said on Monday it would use interactions that users have with its AI, as well as public posts and comments shared by adults across its platforms, to train its artificial intelligence models in the European Union.



The Facebook parent's move comes after Meta launched its AI technology in Europe last month, a roll-out that was initially announced in June 2024 but delayed following regulatory concerns on data protection and privacy.



While Meta AI was launched in the U.S. in 2023, its roll-out in Europe faced several hurdles due to the EU's stringent privacy and transparency rules.



Meta said on Monday people in the EU who use its platforms including Facebook, Instagram and WhatsApp will start receiving notifications explaining what kind of data the company will harness. Users will also receive a link to a form where they can object to their data being used for training purposes.



While the company will use data such as user queries and questions on Meta AI, private messages as well as public data from accounts of users under the age of 18 will not be used in the training.