India should soon have its first Olympics sponsor

8/8/2024 13:53

        The International Olympic Committee expects to add an Indian sponsor soon in a sign of the country's growing influence over the Olympics during a bid to host the 2036 Summer Games.
        
        The IOC currently has 15 top-tier partners, which collectively paid almost $740 million last year in cash and services, though none from India.
        
        Anne-Sophie Voumard, the IOC's marketing director said Wednesday, "We would love to welcome a first new TOP sponsor from India and I am sure that this is going to happen very, very soon," using the acronym of The Olympic Partner commercial program.
        
        Voumard said, "For us, it is certainly a country that we believe has a lot of potential, including on commercial. Its GDP is increasing and developing really, really nicely."
        
        Indian Prime Minister Narendra Modi told Olympic sports officials last year that the country would bid to host in 2036 during a speech in Mumbai, where the IOC had its annual meeting.